Project Manager Resume
Overview
I have over 10 years of experience with web and software development. I'm a project manager with expertise in the areas of web development, ecommerce, search engine marketing and optimization, and web strategy. I bridge the gap between Internet technology and business like few others can.If you'd like more information about my experience, contact me.
Location
I'm located in West Harrison, NY. Commutes within Southern New York and Connecticut including Westchester County, Manhattan, and Stamford are easy for me. At this time, I'm not willing to relocate.Professional Experience
Reader's Digest, January 2004 - December 2006 (3 years)
SENIOR WEB PROJECT MANAGER
E-Commerce
- initiated a year-long project to create an in-house e-commerce processing platform to handle orders from different sources and to facilitate the creation of new offers that would all use a shared core to reduce development and testing time
- worked with various business units to get their products online through various e-commerce initiatives including customized storefronts and online catalogs for a wide assortment of books for children and adults; A/B split-testing of stand-alone offer pages to determine the most effective method for delivering a marketing message; and promoting offers on third-party sites that ultimately required processing through the RD fulfillment system
Search Engine Marketing
- conducted analysis to determine the best way to pay for traffic to rd.com so that the campaign would pay for itself from the additional ad revenue earned from CPM advertising on rd.com
- expanded the reach of magazines including Every Day with Rachael Ray, Reader's Digest, American Woodworker, and the Family Handyman via PPC-based keyword buys on search and content networks
Search Engine Optimization
- spearheaded the effort to discover why rd.com was failing to receive traffic from search engines comparable to major competitors; presented findings and recommendations to upper management for search engine optimization (SEO) project approval; and followed through with a plan that resulted in a 355% increase in traffic from search engine results
- worked closely with the project team that created the Every Day with Rachael Ray web site so that SEO best practices were followed from the start
- presented the merits of SEO to various business units including many outside the US and conducted training sessions for editors, coders, and developers on how to incorporate SEO in to their workflow
Other Responsibilities
- assessed project feasibility, gathered business requirements, and executed project plans for various business groups that were part of the $4.5 million budgeted for rd.com initiatives
- managed relationships with third-parties (e.g. AAA, Nestle) and media outlets (e.g. CNN, AOL, Netscape) to promote and enhance the reach of several marketing efforts for rd.com
- acted as the main point of contact between many levels within Reader's Digest including the Deputy Editor, Director of Communications, Technical Architect, and Creative Director
Akri Consulting Group, September 1999 - January 2004 (4 years)
WEB PROJECT MANAGER FOR ROWECOM
- managed a team of web developers and graphic designers in the design and implementation of a three-tiered web-based subscription management system that enabled corporate buyers to order magazines and journals for different people from different office locations
- gathered and assessed requirements from Rowecom's management team and coordinated the efforts of Rowecom's internal information technology team with those of the external web developer and QA team
BUSINESS ANALYST/LEAD WEB DEVELOPER FOR READER'S DIGEST
- collaborated directly with business units to assess the technical impact of business requirements and to reach consensus on alternative solutions when necessary in an effort to maintain a consistent yet flexible architecture
- worked with and mentored several developers during the migration of www.rd.com from a Microsoft (ASP/VB) platform to a JSP/Java platform
- designed and programmed a system (Visual Basic, ASP, SQL Server 2000) to process and report on publication orders provided as files (XML or delimited) by external parties
LEAD DEVELOPER FOR MASTERCARD
- participated in the multi-million dollar technology convergence initiative resulting from the merger of MasterCard and Europay by designing and coding an object-based application (Visual Basic 6.0) that intelligently retrieved data from Europay and transformed it for integration in to MasterCard's US-based Oracle 8i transaction database
- worked with US and European business analysts and managers to develop detailed business requirements; data architects to improve data access performance; and QA personnel to create end-to-end system tests to ensure that the application functioned in accordance with the specifications
- documented non-core systems maintenance tasks so that the work could be transitioned to an offshore IT firm
BUSINESS ANALYST/LEAD WEB DEVELOPER FOR COBLOX
- created an e-commerce/auction site using ASP and SQL Server 7.0 where programmers could sell source code to the highest bidder or in response to specific requests
- interacted with the founder of Coblox; gathered requirements; and worked closely with user interface specialists and graphic designers
- wrote an extensive test plan to identify all of the paths that a user could follow and all of the combinations of events that could occur
LEAD WEB DEVELOPER FOR CARROSELL
- collaborated with CarroSELL's CFO to architect a custom-built Enterprise Resource Planning (ERP) solution (ASP, VB, XML, COM+, SQL Server 2000) that included functionality to streamline the sales process, centralize demographic information, manage customer accounts, simplify advertisement placement, and schedule equipment maintenance
- provided technical expertise to the project and account managers during discussions with CarroSELL's upper management and followed through with statements of work that described the project scope, resource requirements, and deliverable time lines
Silver Systems, Inc., January 1996 - August 1999 (3.5 years)
LEAD WEB DEVELOPER FOR SHAW COMMUNICATIONS
- architected a customer relationship management (CRM) system using ASP, VB, COM/DCOM, MTS, and Oracle for the Shaw@Home help desk that reduced the time it took for a support technician to resolve customer problems while at the same time increasing the number of calls that each technician could handle
- directed the software development efforts of 4 junior intranet programmers and provided mentoring to prepare them for taking on more responsibility at the end of the project
- introduced the use of advanced software development techniques such as source control, code reviews, and test plans for intranet development
WEB DEVELOPER FOR CIBC (CANADIAN IMPERIAL BANK OF COMMERCE)
- completed the development of a large and complex reporting system for the Mondex (electronic cash) pilot using Visual Basic, SQL Server, and Crystal Reports
- engineered the migration of the Mondex decision support system to the Visa intranet (using ASP, JavaScript, and HTML) after the unexpected resignation of the senior programmer
- built a project management tool using ASP, VBScript, and Access 97 that allowed the Visa department to track the progress of IT related projects and requests
EDUCATION
Honors Bachelor of Mathematics in Computer Science, September 1992 - April 1997
UNIVERSITY OF WATERLOO, WATERLOO, ONTARIO
- program included a 2 year network support and software development internship at various companies
