Search Engine Marketing (SEM)
Often used interchangeably with search engine optimization (SEO), search engine marketing, or SEM for short, is actually the broader term that includes SEO along with paid search engine advertising.The history of SEM is that Google realized it was becoming the starting point for more and more web users. To monetize on this popularity, Google introduced a program where advertisers could bid on ad space in the search results. To add to the effectiveness of the ads, the search engines allowed advertisers to specify what search terms they wanted their ads to show for. Thus, users would be presented only with relevant ads. This program was so successful that it has turned in to a multi-billion dollar industry with the likes of Yahoo and MSN trying to match Google's success.
So if you want to reach the largest audience possible, you need to have your own ad campaigns. As an experienced pay-per-click (PPC) advertiser and soon to be a certified Google Advertising Professional, I can setup, manage, and optimize your search engine advertising efforts to maximize your return on investment. The best part is that you'll be able to review independent, unbiased reports that will leave no doubt about the effectiveness of my efforts.
Contact me to explore the possibilities and benefits of paid advertising. Better yet, combine a strong PPC campaign with SEO and you'll have a winning combination.
More Web and Software Development Skills
- Custom Software Development
- Custom Database Design
- eCommerce Development
- Internet Marketing
- Intranet and Corporate Portal Development
- Project Management
- Search Engine Marketing
- Search Engine Optimization Specialist
- Web Site Development
