The Staging of Digital Content is the Foundation for e-Business

Active content transforms the online experience from click and wait to arrive and interact says new Delphi Group research.

Boston, MA - August 2, 2001: Over the next twelve months, Delphi Group expects the bar to rise abruptly for business seeking to compete online. For any organization to survive the transition to the digital economy, developing a deep competence in the processes and technologies of handling online content is a core requirement.

"The emphasis in the next generation of digital commerce sites will be on creating content-driven media environments, not simply the links to enterprise applications that we see today," explains Derek Lacks, a Delphi Group senior analyst. "The World Wide Web has changed the dynamics of commerce dramatically; ultimately, the web presence of a firm will be of far greater importance than physical presence to its primary stakeholders."

That changing dynamic puts enormous emphasis on content. Web content is evolving beyond text-based pages, offering highly graphical, and engaging multimedia displays. "Active content technology is coming on stream in business portals," says Derek Lacks. "Active content provides the ability to proactively cater to individual preferences. By engaging the end user, active content will expedite the transformation of the online experience from click and wait to arrive and interact."

For the next generation of e-business interactions, major new initiatives must be put in place to overhaul content-oriented business processes from creation through consumption.

A Technology Perspective on Content Management Strategies

Delphi Group's new Technology Perspective is a four part research series that provides a conceptual overview for executives considering content management programs. The first volume, entitled, 'Staging Digital Content: Foundation for e-Business. Understanding Content Management Technologies' is devoted to the phases and issues of content management. It provides a practical framework for structuring and prioritizing purchasing decisions for these important technologies.

About Delphi Group

Delphi Group (www.delphigroup.com) is a global business advisor and strategic market maker focused on the intersection of business and IT. The Delphi Group is headquartered at Ten Post Office Square, Boston, MA 02109.